Sustainability is how we should act towards nature. By acknowledging the environmental
effects of our industry, we can take ownership and action to preserve and balance.
Real sustainability is never achieved overnight. The team at Morrow is on a constant journey
to identify our obstacles and figure out conscious solutions for each.
Our bedding is made from European
flax linen, which uses around 20 times
less water than cotton.
To reduce our plastic usage,
we ship all of our goods in paper
or cardboard packaging.
We work with suppliers who
prioritize clean energy.
We wanted to share a little more about
why we love linen and how it fits into our
commitment to sustainability.
Our linen products are dyed using the cold
pad batch (CPB) method, which saves energy by
not applying heat during the dye process.
Standard 100 by Oeko-Tex
and The European Flax.
Our bedding is made from European flax linen, which uses around 20 times less water than cotton. The mill that supplies our linen recycles 56% of the water used during their production process. They have a contract with a water treatment center to ensure the risk of pollution is minimized and the waste receives the appropriate treatment.
To reduce our plastic usage, we ship all of our goods in paper or cardboard packaging.
We are in the process of ensuring that all paper and cardboard materials used in our shipping,
packing, and marketing are either FSC certified or recycled.
We are also working with our suppliers to make sure that any goods shipped to our warehouse
in plastic use the least amount of plastic possible and the bags are either biodegradable or
recyclable. We are committed to having this fully implemented by 2021*.
We work with suppliers who prioritize clean energy. Our linen supplier in Portugal has over 2000 solar panels, which generate approximately 23% of their total energy usage. They also use
a biomass boiler which runs on PKS residues instead of natural gas, this reduces their natural gas usage by 30-35%.*
We wanted to share a little more about why we love linen and how it fits into our commitment to sustainability.
Although our linen is not organic, it naturally uses fewer pesticides compared to other natural fibers (especially cotton) due to it’s hardy makeup. To put this into perspective, according to the United Nations Food and Agriculture Organization, flax uses 13 times fewer pesticides than potatoes even though it only makes up approximately 1% of the world’s apparel fiber consumption. Unlike many other natural fibers, every part of the flax can be used, which
means there is minimal waste in the production of linen. A few other common products that come from flax are flax seeds, flaxseed oil, and linseed oil. Additionally, flax can grow in poor soil and uses about 20 times less water than cotton. According to the European Confederation of Linen and Hemp, over its lifecycle, a linen shirt uses approximately 6.4 litres of water compared to 2,700 litres for a cotton shirt.
Our linen products are dyed using the cold pad batch (CPB) method, which saves energy by not applying heat during the dye process. This method also eliminates the need for salts and other specialty chemicals that are used in typical reactive dye processes. These salts, dyes, and chemicals used in a typical reactive dye process make the wastewater difficult to treat. The CPB method also saves water by only using 1 kg of water per 1 kg of fabric compared to typical dying processes that use approximately 3 kgs of water per 1 kg of fabric.
Standard 100 by Oeko-Tex:
The products from our linen bedding manufacturer are certified by Oeko-Tex Standard 100.
To obtain this certification, every component of the product is tested for harmful substances and must
be determined to be harmless to human health. Numerous regulated and unregulated substances which may be harmful to human health are taken into account during the testing process. In many cases, the specifications for Standard 100 by Oeko Tex go beyond national and international requirements. The qualification criteria are updated every year based on new scientific knowledge and statutory requirements.
The European Flax:
The European Flax ensures traceability certifying that the flax is produced in France, Belgium, or the Netherlands. Because their flax is grown in this region with favorable climate conditions, producers are able to respect the environment by committing to zero irrigation, zero GMO, and zero waste. In order to be certified, the flax production must also comply with the requirements of the International Labor Organization (ILO), which focuses on social justice and internationally recognized human and labor rights.